Kira is a social enterprise focused on delivering a survival kit for low income Peruvian mothers and their babies. Our survival kits are called Kirawawa.
We fund Kirawawa through our crowdfunding platform. Users can donate to a specific mom profile, give a gift card or contribute to our universal fund with a recurring donation and we will match the donation to a mother.
Kira is incorporated as a non-profit organization in Peru (Fiscal ID: 20602228445).
What does Kira mean?
Kira derives from the Quechua word “K’iraw” that means “crib”.
Our survival kit is called Kirawawa, composed by the Quechua words K’iraw - crib and Wawa - baby.
How does Kira funds its day to day operations?
Our headcount and administrative expenses are covered separately by foundations, philanthropists and donors who leave an optional tip during the donation process.
The direct labor to produce Kirawawa and its delivery costs to the mom are included in the donation ticket.
How do tips work?
When donating to a mom, the donor has the possibility to give a tip to Kira to funds its day to day operations. If you want to see our financials check our Transparency Section, click here.
Does Kira plan to become financially sustainable?
Our main goal is to be 100% self-sustainable through tips, private rounds, corporate partnerships and through the [sale of the boxes] in the next years.
What is the Universal Fund?
The universal fund enables any donor to automatically support a mom and baby every month with a recurring donation. Learn more here.
Mothers that are near their expected due date and with a low level of funding have the highest priority of the funds in our Universal Fund
Can we see Kira's financials?
Kira is 100% transparent. All our financials are available in our Transparency Section, click here.
Does Kira have a volunteer program?
Yes! Volunteers help us in several activities such as assembling and delivering Kirawawa or writing moms stories. Reach out through email: firstname.lastname@example.org
Why do work only in Peru?
Our first stage will be in Peru working with local hospitals that attend low income mothers.
Our growth plan includes (hopefully) an expansion to other Latin American countries.
How does Kira work for beneficiaries?
Kira works with a local hospital to identify low income mothers that have the target profile we are looking for.
We interview, select mothers and upload their story in our website to start crowdfunding.
We deliver Kirawawa to mothers only if we reach a 100% funding and if the mother attended to all of their pre-natal checkups at the hospital partner.
See our hospital partners profile in the following link.
Who is eligible for Kirawawa? Which is the target profile?
Low income Peruvian mothers.
Expecting a newborn with up to 6 months of pregnancy a minimum of 3 months of pregnancy.
Household income below $1,000 per month. Considers income brought by all house members.
Affiliated to the national health security program.
New mother or mother of 1 child at the moment of pregnancy.
Lives near the hospital partner, within a radius of 10 kms (6.2 miles).
Attends to all pre-natal checkups at the hospital partner.
Who decides which moms receive Kirawawa?
We work closely with the social care unit of our hospital partners to identify mothers that fit in our target profile.
Kira staff evaluates the mother's profile internally, and then interview and select the moms that will receive Kirawawa upon completion of the fundraising and attendance of all pre-natal checkups.
How much is the donation ticket and what includes?
The donation ticket is $300, and it includes the delivery of a Kirawawa to the mother's profile that achieve a 100% funding.
Could you provide the donation ticket breakdown?
Sure! The donation tickets accounts for the supplies, assembling and delivery of our survival kit - Kirawawa.
Breakdown - $300 (approximate values)
Health & hygiene products: $103
Sleeping items: $35
Cardboard box and design: $33
Parenting brochures: $5
Manufacturing, logistics expenses and credit card processing fees expenses: $20
How do you choose your hospital partners?
We identify hospitals that meet the following criteria:
Type of hospital: Public hospitals - legally registered and with all of its operating licenses up to date.
Level of hospital: Level II classification or above. Level II hospitals or above have an independent gynecology and obstetrics unit.
Socio-economic levels attended: D and E - approximately $300-400 of monthly household income.
Has a proven track record of providing health care and a strong reputation within the medical community and the community it attends.
The hospital’s staff is keen to work with us in the Kira program to improve the life of low income Peruvian mothers and their newborns.
Must agree to allow Kira to perform due diligence, initial and ongoing, to ensure compliance with specified regulations.
Must agree to work under Kira program specifications.
Must support Kira operations providing a staff member that will act as a program coordinator.
Where can I learn more about your hospital partners?
You can read more about here.
100% of my donation funds Kirawawa?
Yes, 100% of your donation goes to fund a Kirawawa for a mom and its newborn. The breakdown of the donation ticket is in the previous section.
How do I know that my donation will go the mom I choosed?
We are committed to full transparency:
Financials: we share our financial statements in our Transparency section. Click here to see our financials.
Update: you will receive a photo update of the mom and its baby when Kirawawa is delivered to them.
Excellent hospital partners: we carefully select our hospital partners. You can learn more about them here. We perform due diligence (initial and ongoing) to ensure that our medical partners fit with our criteria and comply with our program standards.
Business process and funds: We manage all the business process, including the sourcing, assembling and delivery of our boxes. Funds are never managed by the hospital partner.
Can I donate monthly?
Of course! Our Universal Funds enables you to make a monthly recurring donation and support a new mom every month. Click here.
Do you deliver Kirawawa before the donation ticket is completed?
No. We need a profile fully funded before sourcing, assembling and delivering Kirawawa.
What if a profile isn’t funded?
Since we accept mothers with up to 6 months of pregnancy and a minimum of 3 months of pregnancy we have between 3-6 months before the baby is born to fully fund a profile.
We work closely with our hospital partners to accept only a number of profiles we are able to fund based on current donor demand.
Mothers that are near to their due date and with low funding have top funding priority, and funds in the Universal Fund will be allocated to those profiles.
If a profile isn’t funded when the baby borns, we will send a notice to the donors in case they want to donate a little more to complete the funding during the first week the baby is born and the mom is in recovery process. In case this doesn’t work, we will assign the funds donated to our Universal Fund and redistribute them to other moms.
What if the mom dies before the baby is born?
The funds in the mom’s account will be used to cover the funeral expenses. Kira will send the donors all the invoices and documents that support those expenses
What if the mom has a miscarriage?
The funds in the mom’s account will be redirected to our Universal Fund and assigned to another mother in need.
What if the mom dies at birth?
In case the baby and the mom both die, the funds in the mom’s account will be used to cover the funeral expenses. Kira will send the donors all the invoices and documents that support those expenses.
In case the baby survives, we will deliver Kirawawa to the baby’s family or tutors.
What if the baby dies at birth?
The funds in the mom’s account will be used to cover the funeral expenses. Kira will send the donors all the invoices and documents that support those expenses.
How does Kira handle the mother's private information?
We explain every mother how Kira works, and how their personal information is used throughout our business model. Every mother subscribes a privacy authorization within program incorporation, and we only share information with potential donors if the mothers authorize us to do so by subscribing the privacy authorization.
Why was my credit/debit card declined?
Credit card companies and banks decline cards for many reasons. Kira doesn’t receive details about why your card was declined to ensure your financial information remains secure. For this reason, if your credit/debit card is declined, please contact your local bank to complete your donation.
How do I know that my financial information is protected?
Our website is hosted over HTTPS, this means that your browser only communicates with our server over a secure channel.
We don’t store credit or debit card information nor PayPal information. Your financial information is managed securely on our behalf by PayPal, a payment company with a PCI standard.
Is my donation tax deductible?
All of your donations are tax deductible in Peru.
After making a donation, you will receive an official tax-deductible receipt in your email. Please check with your local authorities if you can use this receipt for tax deductions in your country of residence.
Kirawawa is a survival kit for low income mothers in Peru. It is a cardboard box that contains a carefully selected collection of essential baby products such as clothes, health products and toys.
Kirawawa derives from the Quechua words “Kiraw” - crib - and “wawa” - baby.